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Rant 790: Rescuing the Biden Campaign

5/20/2024

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President Biden’s re-election campaign needs to come up to speed fast if the incumbent President is to retain his office. I have to pinch myself when I say something like this because it is inconceivable to me that he trails a criminal, low-life con artist with zero redeeming qualities in the polls.
 
Nevertheless, since voters apparently have short-term memory problems so severe that they have forgotten what an unmitigated disaster Trump’s time in office was, we must proceed to critique Biden’s thus far tractionless campaign and make some suggestions for righting this leaky vessel at risk of sinking fast.
 
A very wise and perceptive friend of mine has the following suggestion for Joe Biden: Devise a series of TV and social media ads featuring people who were stiffed, abused or otherwise grievously wronged by Donald Trump. The opportunities are limitless:

  • Several years ago, I was at a breakfast where I sat next to a gentleman whose company had sold products to Trump’s casinos and was not paid for them. He sued the Trump Organization, was countersued for a staggering amount of money, and ultimately ran out of money to pay his attorneys. Judging by the vast literature canon describing similar episodes, there are a great many such Trump victims out there who could be enlisted to recite their tales of getting stiffed by Trump.

  • Six thousand people turned over thousands of their hard-earned dollars to Trump University, the fraudulent scam that cost many victims their life savings. The $25 million court settlement paid these poor dupes mere cents on the dollar.

  • Hundreds of thousands of Americans died of Covid-19 who would have survived if a minimally competent President had been managing the government’s pandemic response. Their surviving family members have compelling stories to tell voters about their tragic losses due to Trump’s pathetic ineptitude.

  • Similarly, it would be thought-provoking to hear from folks who ingested bleach at the urging of the supremely ignorant President, or took one of the other useless and dangerous medications he recklessly recommended to combat Covid.

  • And then there are the two dozen-plus women who have come forward with their disturbing accounts of being sexually assaulted by the individual Stormy Daniels labels “the Orange Turd.” Voters deserve to hear from them, too.

  • The list goes on…and on.
 
The American public deserves to hear from Trump’s legion of victims who have been preyed upon by Trump over his many decades of conning the public. In addition, add to the list former Trump insiders who have escaped the gutter and now see the light.
 
Political ads featuring Trump’s inexhaustible inventory of victims should be supplemented by video footage of the equally infinite instances of Trump’s cerebral collapses, such as his inability to remember Jimmy Carter’s last name (he kept repeating “Jimmy Connors”) at his recent New Jersey rally.
 
These are not the only campaign strategies the Biden campaign should employ. I have suggested other tactics in prior Rants, including liberal use of surrogates such as the many highly capable Democratic cabinet members, governors and mayors; doing something about our porous borders via executive order; stopping the pandering to the so-called Progressives and focusing more on the centrist swing voters who are likely to determine the election outcome; and acknowledging  that high food and gas prices are hurting families and emphasizing what the President is doing about them.
 
Biden’s efforts to tout how his legislative accomplishments have produced the best economy in the world don’t resonate with voters because they are just not feeling it and believe that it shows that Biden is out of touch with what folks who fill up their cars and grocery carts every week experience. Its fine to talk about how the Chips, Infrastructure and Inflation Reduction Acts will improve lives over the long haul, but getting that message across requires constant drum-beating, not one-offs. He must also specify what he is doing and will continue to do to make daily life affordable.
 
In addition, campaigns usually are referenda on incumbents. Biden must transform his campaign into a comparison and contrast with his opponent. Given Trump’s lies, behavior, criminality, corruption, cognitive decline and innumerable other defects, that should be a piece of cake.
 
Dick Hermann
May 18, 2024

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    Richard Hermann is the author of thirteen books, including Encounters: Ten Appointments with History and, most recently, Mother's Century: A Survivor, Her People and Her Times. Soon to be released is his upcoming Close Encounters with the Cold War, a personal reflection on growing up in the nuclear age. He is a former law professor and entrepreneur, and the founder and president of Federal Reports, Inc., a legal information and consulting firm that was sold in 2007. He has degrees from Yale University, the New School University, Cornell Law School and the U.S. Army Judge Advocate General’s School. He lives with his wife, Anne, and extraordinary dog, Barkley, in Arlington, Virginia and Canandaigua, New York.

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